For founders and marketers who need a route, not another retainer. One catalog, live rates from €95.
No agency retainers, no hoping for the best, no FOMO. Secure earned and paid exposure in one place, global or regional.
Get a package, or set filters and browse.
Tell it your goal and budget. It builds a media package from the catalog.
Advertorials, organic articles, reviews, listicles and contributor features, each labelled so you know what you can cite.
Earned coverage via expert pitch: creative angle, real journalists, people who already know them. We guarantee at least one media secured.
Guaranteed distribution to named outlets, live from within 1-48 hours of approval.
Filter do-follow placements, test competitive positioning and improve citation tracking across ChatGPT, Claude, Gemini, Grok and Perplexity.
Trade reach instead of paying for it. Post what you are hosting, a webinar, a side event, a traffic exchange, and get matched with brands whose audience completes yours.
We shape the plan around the outcome, not the format. Use preset filters, browse options and stats yourself, or get expert assistance.
Pick goal, budget, region. We shape the mix.
Founder visibility compounds. Interviews and columns beat one-off announcements, and awards give a durable line in every bio.
Here are media that suit your goals and €3k-15k budget.
New York PostArticle€5,000
Animoca BrandsVentures
The SandboxGaming
1inchDeFi
XBO.comExchange
UpholdFintech
OpticAI
HackenSecurity
RadixInfrastructure
Gate.ioExchange
Outlier VenturesAccelerator
PaxfulMarketplace
Paris Blockchain WeekEvents
Andrey DoronichevFounder of Optic, ex-YouTube Director
“Awesome work. Can handle big press like NYT and WSJ as well as very niche web3 outlets. Super fast and agile, suitable for a startup like us.”
Irina KaragyaurCreators4Impact
“The ICL team delivered exceptional results, securing tier-1 media coverage in conservative outlets for our crypto thought leadership. The team is fast, efficient, and deeply committed to creating the best PR opportunities. Working with them has been a true pleasure.”
Jack SaraccoCo-founder of Ping, Latamex, Settle Network
“Alice has provided the best complete marketing service I have used so far. Extremely talented and responsive professional. I highly recommend her PR program for executives.”
Mia AgovaHead of Comms, previously Nexo, Bentley, General Motors
“Working with ICL on paid media has been a game-changer. Sharp, fast, and fully transparent, they focus on added value, not vanity links, and deliver exactly what they promise.”
Over a decade in PR and media buying across Government, Energy, Fashion, Finance, Tech & Culture. Led advertising sales at Cointelegraph, then founded ICL Agency, placing clients in The New York Times, Fortune, Vogue, and CNBC, billions of impressions and revenue. Public speaker and author of the Everything is PR channel.
Decade in PR and media buying across Government, Energy, Fashion, Finance, Tech & Culture. Cointelegraph, then ICL Agency, NYT, Fortune, Vogue, CNBC. Author of Everything is PR.
“A press release, journalist relations or paid channels solve different problems. Placed is about making that decision first, then giving people somewhere to execute it,” said founder Alisa Zhur.
Alisa Zhur, founder
Publishers, creators, podcasts and newsletters. Get more target clients and close deals faster.
Join as media
Journalists
Podcasters
Creators
Influencers
The fastest wire placements go live from within 1-24 hours of approval. Most paid articles run in one to two weeks. Editorial features are pitch-led and depend on the journalist, so we give a window, not a date unless there's a target day.
Yes. We guarantee the number and tier of placements. If one is not secured, we offer a replacement or a refund. That includes sponsored placements, which outlets can also refuse. Full terms are in our refund policy.
No retainer, no subscription, no minimum spend. You pay for the placements you choose, and you are refunded if it is not featured.
Yes. Book a demo, then browse the catalog and order directly. If you would rather not choose, send the goal and the budget and we will build the plan, at no charge for 15 min consultation.
Use news eligibility for pitching. Paying for placement when a journalist would have run the story for free is a waste, and pitching for coverage of a non-story does not help either. You pay our service fee for pitching in case we go with earned only.
Some formats yes. Use do-follow link filter, because it varies by outlet, and every row states which you are getting before you buy. LLM models also cite no-follow links and paid media if the article is elaborated.